AXELLE KURBAN

Beirut-raised, Paris-based multidisciplinary creative.

Traverse

Traverse is a collective curatorial experience in virtual reality, bringing together immersive works within cultural spaces. This project was developed in collaboration with Victoria de Lagausie during Kurban’s time at L’agence So, as part of a collaborative initiative led by Diversion, Futura, Hacnum, and ArtExplora.


October 2025 - Present
Logo design, visual identity, 360° communication & editorial strategy, and copywriting

Concept


Traverse explores new forms of perception, narration, and co-presence through virtual reality.

As part of its development, L’agence So provided both strategic and creative direction, shaping a visual identity that reflects the fluidity between physical and virtual spaces, and the transformative nature of immersive experience.

Logo Design


The logo conveys a sense of passage, threshold, and transition between realities.

Rather than referencing a “hard” or technological aesthetic, it evokes a sensitive, almost organic and immersive experience – suggesting movement, permeability, and transformation.
Logo design





Color palette

Visual Identity


The visual identity is built on the idea of hybridity – between digital and physical, real and virtual, individual and collective experience.

Visual Research Phase

Initial moodboards | 1. Tech / 2. Hybrid / 3. Human / 4. Artsy



Final Direction | The selected visual language synthesizes these approaches into a cohesive identity that is both contemporary and experiential.


General visual language
Logo moodboard

Selected Fonts




Adaptations - WIP

Digital

Adapted for online platforms, ensuring coherence across virtual environments and communication channels.




Social media | Visual templates & brand content



Social media | Carrousel post template

Print

Roll up banner





Stickers


Explorations

Unselected Proposals

Additional visual directions and elements were explored during the creative process, contributing to the refinement and final outcome of the project.

Logo drafts



Color palette drafts



Discover related projects