AXELLE KURBAN

Beirut-raised, Paris-based multidisciplinary creative.

Thread Bare: Between Looms & Longing

Punch needle tapestry exploring queer Arab identity through insurgent memory, sacred symbolism, and ancestral craft, transforming traditional textile practices into acts of resistance, reclamation, and queer futurity.


May 2025
Handwoven Punch Needle Tapestry

In Thread Bare, Kurban explores how queer Arab identity and cultural heritage can be expressed through rug weaving, employing memory, resistance, and sacredness to preserve and elevate marginalized LGBTQ+ narratives. Through the physically intensive and meditative act of large-scale punch-needling, the artist transforms inherited textile practices into a site of queer insurgency—each thread bearing witness to lives that history has tried to erase.

The creation of the monumental tapestry became both a physical ordeal and a spiritual ritual. As the material accumulated, so too did exhaustion: aching shoulders, deepening eye circles, the slow accrual of labor over time. Yet the repetitive act of weaving—deliberate, devotional—became a sanctuary for reflection. Stepping away from a heavily research-driven methodology, Kurban embraced intuition, letting form emerge from within. Symbols surfaced not as premeditated designs, but as votive gestures born of memory and desire.


Thread Bare: Between Looms & Longing, Axelle Kurban, 
110 x 180 cm, 2025
These ex-votos, central to the work, are not relics of tradition but living rituals—queer sanctuaries embedded within the fabric. Some draw from ancestral signs, others are newly imagined, carved into the cloth as constellations of remembrance and resistance. They honor lives and lineages often rendered invisible, reclaiming cultural space through the sacred act of making. In Kurban’s hands, rug weaving becomes more than craft—it is an embodied archive, a poetics of insurgent memory.

This work interrogates the intersection of queer identity, Arab heritage, and textile art, drawing from queer theory, Middle Eastern art history, and textile studies. It situates itself within a lineage of queer Arab artists who reclaim cultural memory through traditional practices, challenging the colonial gaze and Western narratives that have long marginalized MENA voices. Kurban’s practice queers the sacred archive, not only preserving but transforming it—offering a future woven with resilience, visibility, and love.

At its core, Thread Bare is a bridge between past and present, a tapestry of grief and joy, mourning and celebration. Through the integration of a zine—a low-cost, anti-institutional format rooted in community knowledge-sharing—Kurban extends the work beyond the white cube, embedding it into the same radical lineage of resistance from which it draws.




Perhaps the most profound moment came not from critics or peers, but from family. In witnessing the work, in speaking of it, pride replaced fear. That shift became its own votive offering—a quiet revolution within a lineage that had long lived in the shadow of silence. Now, with hopes of eventually exhibiting the work in Lebanon, Thread Bare turns toward the queer Arab youth who most need to feel seen, valued, and protected.


Thread Bare: Between Looms & Longing, Axelle Kurban, 2025
Exhibition View, Galerie Au Roi

The Art, Media & Technology class of 2025 at Parsons Paris had the opportunity to exhibit their work at Galerie Au Roi in Paris as part of the group show Vivere. The exhibition brought together diverse practices that explore themes of life, resilience, and transformation through a range of contemporary media.

See Threads of Resistance for more in depth research, concept, prototyping and early ideation. 



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Les Traversées du Marais

After-movie for the 11th edition of Les Traversées du Marais, an artistic and cultural festival in Paris.
Developed during Kurban’s time with L’agence So for Marais Culture+.


October 2025
Artistic direction, sound design, post-production

Editing of the reporting film, highlighting the festival’s colorful and festive atmosphere, capturing the energy, light, and textures of the format, while translating the live experience into a dynamic digital format.

Watch video


Stills from the short film, HD color video, 3:29, stereo-sound



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Traverse

Traverse is a collective curatorial experience in virtual reality, bringing together immersive works within cultural spaces. This project was developed in collaboration with Victoria de Lagausie during Kurban’s time at L’agence So, as part of a collaborative initiative led by Diversion, Futura, Hacnum, and ArtExplora.


October 2025 - Present
Logo design, visual identity, 360° communication & editorial strategy, and copywriting

Concept


Traverse explores new forms of perception, narration, and co-presence through virtual reality.

As part of its development, L’agence So provided both strategic and creative direction, shaping a visual identity that reflects the fluidity between physical and virtual spaces, and the transformative nature of immersive experience.

Logo Design


The logo conveys a sense of passage, threshold, and transition between realities.

Rather than referencing a “hard” or technological aesthetic, it evokes a sensitive, almost organic and immersive experience – suggesting movement, permeability, and transformation.
Logo design





Color palette

Visual Identity


The visual identity is built on the idea of hybridity – between digital and physical, real and virtual, individual and collective experience.

Visual Research Phase

Initial moodboards | 1. Tech / 2. Hybrid / 3. Human / 4. Artsy



Final Direction | The selected visual language synthesizes these approaches into a cohesive identity that is both contemporary and experiential.


General visual language
Logo moodboard

Selected Fonts




Adaptations - WIP

Digital

Adapted for online platforms, ensuring coherence across virtual environments and communication channels.




Social media | Visual templates & brand content



Social media | Carrousel post template

Print

Roll up banner





Stickers


Explorations

Unselected Proposals

Additional visual directions and elements were explored during the creative process, contributing to the refinement and final outcome of the project.

Logo drafts



Color palette drafts



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Cinéma Alice Guy

Various creations and production for the new Cinéma Alice Guy in Bobigny, France.
Developed during Kurban’s time with L’agence So for Est Ensemble.


October 2025 - Present
Visual identity, artistic direction, communication strategy, graphic design, video


Creation of two waves of billboards for a 360° campaign displayed throughout the streets of Paris and its outskirts, and production of various social media formats over the months leading to the opening of the cinema in March 2026.

Wave 1 | December 2025 - January 2026


Print



2m2 billboards


8m2 billboards


Digital


Social media adaptations of the 360° campaign


Bobigny à l’affiche - Introduction of the campaign Instagram Reel : view




Bobigny à l’affiche - Digital campaign of the print posters

Wave 2 | February 2026 - March 2026


Print



2m2 billboards



8m2 billboards


More digital & print work

Storyboard for social media adaptations of the teasers for Aïssatou Bathily’s short film Bobigny C’est Nous (2026)

Teaser 1
Teaser 2
Teaser 3
Teaser 4


↑ Click to view




A3 poster designed for B2B distribution in the cinema’s neighborhood, featuring Jean-Pascal Zadi, the cinema’s patron

A5 flyer created for local outreach, to inform the public about the cinema’s opening



Social media visuals & template designs


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RaveScreen

Logo desgin and visual identity developed for RaveScreen, a hybrid cinema experience created within the Futura Incubator, blending film, live music, and collective engagement. Developed during Kurban’s time with L’agence So.


February 2026
Artistic direction, visual identity, logo design

Developed within the Futura Incubator, RaveScreen explores new ways of experiencing cinema by responding to the growing desire for collective, embodied, and participatory cultural formats. The project proposes a hybrid model where film, live electronic music, and mediation coexist — reintroducing movement, presence, and shared energy into the cinematic space while preserving the integrity of the film.

As part of its development, L’agence So provided creative direction, shaping a visual identity that reflects this intersection of worlds. The logo combines bold, contemporary typography (Nohemi) with a radiant, halftone light motif that evokes both rave culture (strobe, vibration, energy) and cinema (projection, focus, screen). Designed as a flexible and scalable system, the identity adapts seamlessly across formats — from digital interfaces to large-scale projections — mirroring the project’s hybrid, modular, and evolving nature.

Logo design



Logo variations






Logo color variations


Alternative color palette


Presentation template examples

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